What the heck is “redesign”?
Sunday, September 7th, 2008Redesign services are called different things, depending on which decorator is doing it and who trained them: redesign, staging, tweaking, one-day decor, no-cost decorating, use-what-you-have decorating, re-decorating. There’s a show on HGTV (both US and Canada) called “FreeStyle” that’s all redesign before-and-afters; this service has also been featured on “Decorating Cents” and “Oprah”, and in numerous newspaper and magazine articles (most recently, Real Simple’s May 2008 issue).
Essentially, redesigners use the principles of interior design to help their clients redecorate in a single day without buying anything new. Redesign clients may be blending families, merging households, welcoming a new baby, downsizing to smaller quarters, moving to a new home, preparing for a big party, or just feel like they’re having trouble pulling a room or rooms together. Staging a home for the real estate market is a subset of redesign, as well. (more…)

