Six eco-friendly decorating trends so sexy you’ll want to make out with them
Friday, May 21st, 2010I’ve been catching up on reading decorating blogs and magazines lately. One advantage of ploughing through a backlog of posts from recent trade shows and magazine feature articles looking for trends is that it clarifies whether what you’re seeing are passing fancies or a change in the zeitgeist. I believe this is definitely one of those moments of change. The way we decorate is changing for a variety of reasons, from the economic climate and the resulting desire to make homes more cosy and comforting, to environmental concerns impacting the materials we use and how we use them, to the open-source do-it-yourself ethic of the internet generation. These factors are creating seismic structural changes in the decorating service industry, dictate what the furniture industry is offering, and are reflected in what the shelter mags and design bloggers choose to cover.
Let’s take a look at what zeitgeist-changing trends make a home sexy now:
1. Traditional upholstery details like deep button tufting, welting, and tiny nailhead trims are showing up on new eco-friendly furniture lines (the ones that use FSC-certified wood and latex or soy upholstery foams). They’re also using timeless texture-rich natural-fibre fabrics like (organic, naturally) cotton twill, cotton velvet, linen, or jute. Both the fabrics and the way they are used create contrasts of texture in a room.
2. Grasscloth, a wallcovering made of woven plant fibre, is a timeless eco-friendly choice for adding more gorgeous texture, this time to your walls. What makes it newly trendy – as with paper wallcoverings – is that grasscloth manufacturers have brought bold colours, metallic finishes, and graphic patterns to the party. The feature article on grasscloth in the June 2010 print issue of Style At Home demonstrates this beautifully (but isn’t on their website). Not recommended for damp rooms, and beware of vinyl imposters.
3. Something the high-end shelter magazines and blogs showing the homes of more ordinary people have in common are that the rooms showcased usually have highly personal mixes of vintage finds, family treasures, exotic souvenirs, and iconic designs – instead of matched furniture sets straight from a catalogue or showroom floor. Why? They’re more interesting, soulful, and expressive to look at and to live with! On the ‘exotic souvenir’ side of this equation, watch for the ikat fabrics and mother-of-pearl inlaid tables that are making the world-traveller look feel fresh. However, what really makes this approach environmentally sound is that it’s using pieces that already exist, and that you will love for a lifetime .
4. What also looks fresh now isn’t the midcentury modern design that filled the pages of AT and Dwell a couple of years ago, but a new traditionalism and glamour (as noted at Apartment Therapy recently – not that I can find the link now in their labyrinthine maze of posts). This shows up in the use of metallic finishes (especially gold), generous draperies, traditional furniture shapes, and antiques as focal points. This doesn’t mean the rooms aren’t meant to be used for day-to-day living, like grandma’s parlour. It means people are using timeless decorating techniques to make their rooms feel cozy, warm, and rich.
5. The International Contemporary Furnishings Fair (ICFF2010) showings this week included a lot of cleverly designed pieces made from minimal materials – like Graypants’ Jupiter series pendant lamps, MIO-Culture’s pop-up baskets, and Ben Huggins’ Little Star table. All three objects are also shipped flat-packed; if you’ve ever been to Ikea you’re already familiar with the environmental rationale for doing that. Smart and sustainable sure sounds sexy to me.
6. The move toward handmade, handcrafted furniture and accessories (the New York Times noted that many of the ICFF2010 editorial award honorees shared this approach) is so irresistable that sometimes even mass-produced plastic objects are being hand-personalized (as with the Oh chairs in the Umbra booth at ICFF). There are lots of reasons people are choosing handmade and personalized items, but I think most of them come back to authenticity and soulfulness.
Authentic, soulful, smart, warm, rich, interesting, expressive, and touchable – like the perfect mate, you’ll want to grow old with rooms designed using these ideas. And maybe make out in them just a little.



